Gatorade

Pricing

• 2.50 - 3.50 for 24 oz bottle
• Gallon sizes are available
• They can reach up $58

Distribution

• Distribution facility in Virginia
• 942,000 square feet of warehouse space
• Distributes in 80 countries
• Pepsico owns and distributes Gatorade

Promotion

• Famous athletes promote Gatorade
• Michael Jordan, Derek Jeter
• Sells direct to stores
• On Forbes most powerful brands list

Financing

• Creator took out original loan
• Later bought out by Pepsico
• Now funds its own production

Selling

• 3.3 Billion dollars in revenue
• Sell globally
• Dominate 58% of their market

Marketing/Information Management

• Commercials, adds, etc.
• Diversified Markets Globally
• Now sell in 80 countries

Product/Service Management

• Changed their logo
• Changed from Gatorade to G
• No longer a drink exclusively for athletes