FRANK P. SAWYER L.

THE FOUNDING OF GM

• GM was founded on September 16, 1908 by William Durant
• Their first car was the Buick Model F
• The car retailed atas little as $1,250
• They continued production until 1910 and made 1200 units

HORIZONTAL INTEGRATION

• General Motors practiced horizontal integration
• They acquired Oldsmobile, Cadillac, Oakland and Elmore in their first two years

VERTICAL INTEGRATION

• A stock market scare in1907 put small buisnesses in distress
• GM was able to buy small car builders, as well as car part and accesory manufacturers

MARKETING

• GM's new brand in 1915, Chevrolet, was made to rival Ford
• It was marketed to the "everyman" consumer with low prices
• They wouldn't have had so much success today if it wasn't for Chevy

ASSEMBLY LINE

• GM copied Ford in the use of the assembly line
• They were able to produce cars quickly and efficiently

WORK CITED

• http://www.gm.com/company/historyAndHeritage.html
• http://www.hemmings.com/hcc/stories/2008/03/01/hmn_feature18.html