Generations Y and Z

Generation Y

• Born 1977 - 2004
• Current population - 71,000,000
• Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches...as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood.
• Gen Y members are much more racially and ethnically diverse
• Gen Y are less brand loyal and change loyalties quickly due to the information at their finger tips

Generation Z

• Born: 1995-2012
• Current Population: 23 million and growing rapidly
• While we don’t know much about Gen Z yet...we know a lot about the environment they are growing up in. This highly diverse environment will make the schools of the next generation the most diverse ever. Higher levels of technology will make significant inroads in academics allowing for customized instruction, data mining of student histories to enable pinpoint diagnostics and remediation or accelerated achievement opportunities.
• Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners.

Expectations of us

• Meaningful work (Autonomy, Empowered Teams, Down-time)
• Hands-on Management (transparent goals, coaching and mentoring, modern performane management).
• Positive Work Environment (flexibility, culture of recognition, diversity, humanistic).
• Growth Opportunity (Training and support on the job, talent mobility, self-directed dynamic learning, high-impact learning culture).
• Trust in Leadership (mission and purpose, continuous investment in people, transparency and honesty, inspiration!)

They're interviewing you

• Today's employees are interviewing you not the other way around.
• They have multiple opportunities in play.
• Get your strategic vision and goals, add value role components, and ongoing opportunites across.
• Be relatable - Gen Y and Z want to work for people they want to be.

Where are they hiding?

• Referral Programs - good people know good people.
• social recruiting - Instagram (for chefs), Facebook, LinkedIn, Twitter.
• Traditional Advertising?
• Seek talent solutions
• Game-ify your process! (Wierdly)
• Speed and Communication
• First Lovemark experience

Developing potential in Y and Z

• Clarity - pay scales, career ladders, pay for peformance policies
• structure to support development growth
• Build leadership capability (EI)
• Provide a culture of recognition, feedback, transparency, and leadership.

#motivators

• $$$
• Reward
• Recognition
• Collaboration and Culture
• Fun
• Customisation and an unique experience
• Teamwork, Fun, Play, and Flex
• Constant Connectiveness
• Health and Wellbeing

#rewards and #performance

• Coffee Chat performance model / formal appraisels.
• clear expectations and accountability.
• Set Boundaries / Don't micromanage
• Total Reward Strategy - Customisable, STI and LTI - link to goals.
• Creative rewards - match to interests or life pain points.
• Instant Rewards

Promote or squiggle?

• Linear Careers are dead - create customisable opportunity.
• Let your employees listen to their intuition, let them act on this information, and encourage them to continue with momentum.
• The breeding ground for success, in my opinion, is uniqueness - embrace and guide it!

don't be a dinasour - connect

• Become Social - Facebook, Instagram (#hipgrouplife), Twitter.
• Constant Connection - Text, iMessage, Email, Facebook Group / Messenger.
• Speak their langauge
• Provide Mentoring - long-term, holistic approach to professional growth.
• Create your tribe - “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”

Gen Y and Z