GENRE CONVENTIONS

STARTER
List as many different genres as you can.
Come up with examples for each genre.

QUESTION
How do you know your examples belong to that genre?

Genre is a specific type of text.

ICONOGRAPHY

Iconography is the elements that you find in every media text of a specific genre.

Watch this opening sequence. How is genre established through iconography?

TYPES OF ICONGRAPHY

• Location and Setting
• Props and Costumes
• Story (Narrative Themes)
• Colour and Mood
• Sound and Editing Style
• Character Types

ICONOGRAPHY MIND-MAP

GROUP WORK - GENRE

• Western
• Horror
• Romance
• Action
• War
• Crime

FEEDBACK

SUB GENRES AND HYBRID GENRES

The complex nature of genre is the fact that once we classify texts into specific genres, these genres can often be too broad.

It is possible to think of ‘genres’ within a genre, or to use the correct term, sub-genres.

HORROR SUB-GENRES

• Slasher
• Ghost
• Teen
• Supernatural
• Gothic
• Gore

WHY IS GENRE IMPORTANT TO ORGANISATIONS?

PRODUCERS

• Risk-free
• Guarenteed audience
• Plan and budget accuratly

AUDIENCES

• Repetition
• Expectations
• No surprises
• Choice

HYBRID GENRES

When a text uses more than one type of genre.

Shaun of the Dead (Zombie Rom Com)

Can you think of any other examples of Hybrid Genre films?

Watch this clip from Super 8. Can you identify the different genres that it is using?

Super 8

• Coming-of-age
• Teen
• Horror
• Action
• Sci-fi

RESEARCH TASK

Pick a genre of your choice. Create a timeline that demonstrates how that genre has changed over time using examples.

HOMEWORK

Media Consumption Vlog