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Published on Nov 18, 2015

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PRESENTATION OUTLINE

KFC

IF IT'S KFC THEN IT'S FINGER LICKING GOOD.

HYPOTHESIS

IF IT'S KFC

CONCLUSION

THEN IT'S FINGER LICKING GOOD

CONVERSE

IF IT'S FINGER LICKING GOOD, THEN IT'S KFC.

INVERSE

IF IT'S NOT KFC THEN IT'S NOT FINGER LICKING GOOD.

CONTRAPOSITIVE

IF IT'S NOT FINGER LICKING GOOD, THEN IT'S NOT KFC

IT'S FINGER LICKING GOOD

THE AD IS VALID AND IS NOT LYING UNLESS YOU DON'T LIKE CHICKEN. THE SLOGAN IS NOT STATING ANYTHING OTHER THAN THAT IT'S GOOD FOOD.

TARGET

IF YOU EXPECT MORE, THEN YOU PAY LESS.

HYPOTHESIS

IF YOU EXPECT MORE,

CONCLUSION

THEN YOU PAY LESS.

CONVERSE

IF YOU PAY LESS, THEN YOU EXPECT MORE.

INVERSE

IF YOU DON'T EXPECT MORE, THEN YOU DON'T PAY LESS.

CONTRAPOSITIVE

IF YOU DON'T PAY LESS, THEN YOU DON'T EXPECT MORE.

EXPECT MORE PAY LESS

IT'S TRUE THAT YOU CAN GET MORE AND NOT SPEND A WHOLE LOT. YOU CAN'T REALLY EXPECT MORE THOUGH.

CONTEREXAMPLE

THE SLOGAN SHOULD SAY PAY LESS EXPECT LESS.