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Published on Nov 18, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
1.
KFC
IF IT'S KFC THEN IT'S FINGER LICKING GOOD.
2.
HYPOTHESIS
IF IT'S KFC
3.
CONCLUSION
THEN IT'S FINGER LICKING GOOD
4.
CONVERSE
IF IT'S FINGER LICKING GOOD, THEN IT'S KFC.
5.
INVERSE
IF IT'S NOT KFC THEN IT'S NOT FINGER LICKING GOOD.
6.
CONTRAPOSITIVE
IF IT'S NOT FINGER LICKING GOOD, THEN IT'S NOT KFC
7.
IT'S FINGER LICKING GOOD
THE AD IS VALID AND IS NOT LYING UNLESS YOU DON'T LIKE CHICKEN. THE SLOGAN IS NOT STATING ANYTHING OTHER THAN THAT IT'S GOOD FOOD.
8.
TARGET
IF YOU EXPECT MORE, THEN YOU PAY LESS.
9.
HYPOTHESIS
IF YOU EXPECT MORE,
10.
CONCLUSION
THEN YOU PAY LESS.
11.
CONVERSE
IF YOU PAY LESS, THEN YOU EXPECT MORE.
12.
INVERSE
IF YOU DON'T EXPECT MORE, THEN YOU DON'T PAY LESS.
13.
CONTRAPOSITIVE
IF YOU DON'T PAY LESS, THEN YOU DON'T EXPECT MORE.
14.
EXPECT MORE PAY LESS
IT'S TRUE THAT YOU CAN GET MORE AND NOT SPEND A WHOLE LOT. YOU CAN'T REALLY EXPECT MORE THOUGH.
15.
CONTEREXAMPLE
THE SLOGAN SHOULD SAY PAY LESS EXPECT LESS.
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