Get Social
Published on Nov 24, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
WHAT EXACTLY IS SOCIAL MEDIA?
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DEFINE
- Electronic communication
- users create online communities
- informationand ideas are shared
- Other media content is posted
- Business or Personal
Social media is an electronic form of communication where users create online communities to share information, ideas, personal messages and other media content.
WHY DO WE NEED IT?
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CONSIDER....
- Nielsen State of Media reports:
- 22.5 percent of online time
- 53.5 billion minutes online
- 800 million people on FB
- Youth are wired and connected
Social media is an electronic form of communication where users create online communities to share information, ideas, personal messages and other media content.
MORE REASONS?
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BENEFITS
- Stay relevant
- Create a community
- The first credible source
- Define your brand
- Market your ideas
PIT FALLS
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CAUTION!
- If you don't get online
- Someone else will
- Need guidelines
- Needed strategies
- Need policies
LEGALITIES
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THE U.S. CONSTITUTION
- Congress shall make no law
- Abridging the freedom of speech
- Or the right of the people
- To peacefully assemble
N.J. CONSTITUTION
- Every person may freely
- speak, write, publish
- his sentiments, being
- responsible for abuse
- No law shall restrain.....
NJAC 6A:16-7.6
- Conduct away from
- School grounds
- Student's well-being
- Or well-being of others
- Interferes in discipline
STUDENTS-DISCIPLINE
- Student Threats
- Offensive Speech
- Parody
- Free Speech Rights
- HIB
EMPLOYEES
A BALENCE
- Between the interests of
- the employee as a citizen
- and the interests of
- the employer and the
- public services it performs
"To restrict First Amendment rights to speak on issues of public importance, school boards must apply a balancing test between the interests of the teacher as a citizen and the interest of the State, an employer in promoting the efficiency of the public services it performs through its employees."
- Pickering v. Board of Education of Twp. High School
- Pickering v. Board of Education of Twp. High School
ON THE HORIZON....
S-44I/A-1449
- 120 days from Act
- Written Policy to
- prevent improper
- communication between
- employees and students
THE BASICS
- Patience/post policy
- Tell a compelling story
- Value added content
- Long term relationships
- Decide on objectives
INCLUDED IN YOUR PACKET
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