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Slide Notes

Welcome!

This presentation has been developed specifically for the staff and faculty at the University of New Mexico. It was first presented live at the UNM Faculty Staff Club on Friday, April 25th, 12-1 pm.

Thank you to the UNM Staff Council for inviting me to present.

This presentation is built in Haiku Deck App. If you have an iPad, feel free to download and follow along.

I will share link to presentation after and it will be viewable on Haiku Deck or through any web browser.
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Going Social (Media) at UNM

Published on Nov 21, 2015

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PRESENTATION OUTLINE

GOING SOCIAL (MEDIA) AT UNM

STRATEGIES TO ADVACE YOUR PROGRAM & YOURSELF
Welcome!

This presentation has been developed specifically for the staff and faculty at the University of New Mexico. It was first presented live at the UNM Faculty Staff Club on Friday, April 25th, 12-1 pm.

Thank you to the UNM Staff Council for inviting me to present.

This presentation is built in Haiku Deck App. If you have an iPad, feel free to download and follow along.

I will share link to presentation after and it will be viewable on Haiku Deck or through any web browser.
Photo by sickmouthy

OVERVIEW

  • Introductions
  • History
  • Platform Overview
  • Tips & Hints
  • Q & A
This is the outline of today's presentation. Please feel free to ask questions throughout, but know that I might defer your question if I know that it will be covered later on.
Photo by garryknight

ABOUT ME

  • Native New Mexican
  • UNM Alumn & staff member
  • Facebook, Twitter, Instagram, LinkedIn
  • Social Media Guidelines, SMUG
  • Online communities
About the presenter

Matthew Maez is a program specialist for online tutoring at the University of New Mexico. He works at the Center for Academic Program Support (CAPS) at UNM. He previously worked as a student affairs specialist for the New Student Orientation Program and as a university recruiter for the admissions office.

His interest in applications of social media in higher education stemmed from his own experiences as a UNM student and staff member. He recalls seeing the potential for using social media as a conduit for community engagement as a resident advisor in the residence halls at UNM.

Since then, he has created the "Class of..." Concept, co-chaired the UNM Social Media Guidelines Committee, founded the Student Affairs Marketing & Social Media Committee, is a founding and active member of the UNM Social Media Users Group, and oversees an ambitious social media effort at CAPS.

WHO ARE YOU?

AND WHY ARE YOU HERE?
Take a moment to think of your elevator speech.

In 60 seconds, be prepared to introduce yourself and your motivation(s) for attending this workshop to the person next to you.

After, be prepared to share with the group one thing that you would like to leave this presentation having learned about.
Photo by Stéfan

WHAT IS ONE THING

THAT YOU WANT TO LEARN ABOUT TODAY?
Briefly share this with the group. I want to make sure that these key questions are addressed at some point in the presentation.
Photo by Leo Reynolds

SOCIAL MEDIA EVOLUTION

FROM MYSPACE TO SNAPCHAT
Photo by kevin dooley

WEB 1.0

THE INTERNET AS WE KNEW IT 1995-2004
These were the good old days when businesses, organizations, and individuals built websites for a public audience. If they were interactive at all, it was to fill out forms or make purchases online.

MYSPACE

THE FIRST (BIG) NETWORK
MySpace was the first network to really make it big. We don't have statistics regarding the number of MySpace users out there, but It was quite popular for a time.

MySpace was the first network that UNM created an institutional presence for. At its peak, UNM had a few thousand "friends" that could interact with it.

MySpace and Facebook were significant competitors until 2008 when Facebook surpassed it is visits and users. It never recovered.

YOUTUBE

THE VIDEO SITE

YOUTUBE

FACEBOOK

FACEBOOK

Facebook was the first network to truly take UNM (and society as a whole) by storm.

It's ease of use, universal design, and interconnectivity defied nearly all previous networks that came before it.

The story of social media and higher ed are interwoven. Founded by Mark Zuckerberg, a Harvard student at the time, it catered exclusively to college students with .edu email addresses until September 2006.

Facebook arrived at UNM in summer 2004. It was banned on the UNM network from October 2005 to spring 2006 due to privacy concerns (the site did not use HTTPS but required students to use their @unm.edu accounts to access the site). Service was restored once https was added to Facebook login screen.

Today, Facebook serves more UNM students than another network at the university. It is widely embraced by UNM departments and student organizations as the dominant social network on campus.

However, Facebook use in the United States is declining. Evidence shows that 13-18 year olds are moving away from Facebook in favor of networks that allow for greater privacy, less parental oversight, and that prevent cyber-bullying.

TWITTER

BLOGGING IN 140 CHARACTERS OR LESS

TWITTER

Twitter was launched at SXSW in spring 2006.

It is considered the first successful microblog, allowing users to "tweet" messages of up to 140 characters to their followers. Twitter has been described as the SMS system of the internet.

A key difference between twitter and Facebook is the way that individuals can interact with organizations/institutions (and vice versa). Facebook uses a complex algorithm to determine which posts by friends, family, and institutions actually appear on my newsfeed. Individuals and organizations that produce content with low engagement will typically appear less often on the walls of others, while those who get high levels of engagement will have more people see their content. On Twitter, the newsfeed is unabated. As soon as someone sends a tweet, it goes directly to the newsfeeds of everyone who follows that account.

While use of twitter has always been historically and relatively low at UNM, it's ability to allow users to connect without the interference of an algorithm is noteworthy. It is also a great place to go to measure the pulse of a population (just search "UNM" on twitter and see all of the things that people are posting about our university. You simply cannot do this on Facebook.

GOOGLE+

A QUIET BUT GROWING NETWORK

GOOGLE+

INSTAGRAM

THE PHOTO NETWORK

INSTAGRAM

VINE

THE TWITTER OF VIDEO

VINE

TUMBLR

SOCIAL BLOGGING

TUMBLR

LINKEDIN

THE PROFESSIONAL NETWORK

LINKEDIN

PINTEREST

DON'T TELL WHEN YOU CAN SHOW

PINTREST

SNAPCHAT

THIS MESSAGE WILL SELF DESTRUCT

SNAPCHAT

WHATSAPP

TXT MSGING SANS CELL PHONE CARRIER

WHATSAPP

GETTING STARTED

  • DIY!
  • See what you enjoy
  • Participate- don't lurk
  • Golden rule of posting
  • Use common sense
Photo by garryknight

CAUTION

  • Cyberbullying
  • Making mistakes
  • Overcommitting
  • Patience
  • Stay informed
Photo by Andy.Schultz

FOR YOUR PROGRAM

  • Find your audience
  • Find your voice
  • Articulate your goals
  • Content is key
  • Use your resources
Photo by ajagendorf25

RESOURCES

Photo by chrismar

QUESTIONS

WHAT ELSE DO YOU WANT TO KNOW?
Photo by Leo Reynolds

THANK YOU