1 of 17

Slide Notes

DownloadGo Live

Gold Peak Tea

Published on Nov 18, 2015

Gold Peak Tea sponsors the first Free Solo Tournament at Yosemite National Park.

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Gold Peak Tea

2.

Coca-Cola 2015

Gold Peak: Free Solo Tournament
3.

Gold Peak: Water Conservation

  • Replenish
  • Reduce
  • Recycle
  • Risk
  • 2020
Photo by Tony Fischer Photography
4.

$1B in Water

159 billion liters of treated wastewater
Photo by Vlastula
5.

Untitled Slide

6.

Untitled Slide

7.

Free Solo: Yosemite

8.

Fear is Second Nature

Photo by Dru!
9.

Endorsement Problems

  • Lack of exposure
  • Minimal name recognition
10.

The Mavericks

  • Group Endorsement
  • Appearances, montages, events
  • Social Media Activation
Photo by Wonderlane
11.

Social Media

Drones record every climb.
12.

Gold Peak and Zen

  • Centered around Facebook
  • Capturing the spirit of Gold Peak
  • Zen, natural human strength and energy
  • Aim is to create awareness of our brand
Photo by Stuck in Customs
13.

Twitter Goes Pro

  • Use of GoPro on free soloists
  • Release hashtags beforehand
  • #GOLDPEAKFREESOLO
Photo by warrenchan
14.

Further Brand Activation

  • Bottle Cap Sweepstakes
  • Bottle Re-Branding
Photo by Shokichka
15.

WHY?

  • Promote Sales
  • Creates new energy
  • Younger, adventurous target group
  • Curiosity
Photo by `James Wheeler
16.

Gold Peak iOS App

Find nearby mountain vistas.
17.

Make it RAIN

Gold Peak Tea. Go for Gold!
Photo by kevin dooley

Michael Stromer