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Gold Peak Tea
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Published on Nov 18, 2015
Gold Peak Tea sponsors the first Free Solo Tournament at Yosemite National Park.
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PRESENTATION OUTLINE
1.
Gold Peak Tea
2.
Coca-Cola 2015
Gold Peak: Free Solo Tournament
3.
Gold Peak: Water Conservation
Replenish
Reduce
Recycle
Risk
2020
Photo by
Tony Fischer Photography
4.
$1B in Water
159 billion liters of treated wastewater
Photo by
Vlastula
5.
Untitled Slide
6.
Untitled Slide
7.
Free Solo: Yosemite
8.
Fear is Second Nature
Photo by
Dru!
9.
Endorsement Problems
Lack of exposure
Minimal name recognition
10.
The Mavericks
Group Endorsement
Appearances, montages, events
Social Media Activation
Photo by
Wonderlane
11.
Social Media
Drones record every climb.
12.
Gold Peak and Zen
Centered around Facebook
Capturing the spirit of Gold Peak
Zen, natural human strength and energy
Aim is to create awareness of our brand
Photo by
Stuck in Customs
13.
Twitter Goes Pro
Use of GoPro on free soloists
Release hashtags beforehand
#GOLDPEAKFREESOLO
Photo by
warrenchan
14.
Further Brand Activation
Bottle Cap Sweepstakes
Bottle Re-Branding
Photo by
Shokichka
15.
WHY?
Promote Sales
Creates new energy
Younger, adventurous target group
Curiosity
Photo by
`James Wheeler
16.
Gold Peak iOS App
Find nearby mountain vistas.
17.
Make it RAIN
Gold Peak Tea. Go for Gold!
Photo by
kevin dooley
Michael Stromer
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