PRESENTATION OUTLINE
How is my website performing?
What we care about?
- Performance of Content
- How visitors interacting
- Which Marketing channel is driving business.
- Which devices are my users using
Web Analytic.
Study of online behavior in order to improve it.
-Wikipedia
Access the Situation
Prioritize Problems
Find Solutions
Goals allow us to identify quality traffic from poor performing traffic.
Attract Traffic
- Paid Ads
- Organic Searches
- Email Marketing
- Offline Marketing
Track Actions
- Add Item to Shopping Cart
- Fill out a lead gen form
- Find a Phone Number
- Download Coupon
Measure Conversion
- Completing a Sale
- Completing a form
Why Do you have a Website?
- What is purpose of your Website
- What do you want visitors to do when they visit your site.
Tracking Mailing List
- If you know you earn $500 for 1000 people in newsletter list.
- Each site signup is worth 0.5$
Segmentation
- Geographic Location
- Traffic Sources
- Site Actions
- Offline Traffic Sources
- Intent
- Landing Page
- Browser
Segmentation
- Geographic Location
- Traffic Sources
- Site Actions
- Offline Traffic Sources
- Intent
- Landing Page
- Browser
- Connection Speed, Screen Resolution
Analyze your analytic in context of external factors.