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Google Analytics

Published on Nov 18, 2015

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PRESENTATION OUTLINE

How is my website performing?

Via Google Analytics from June 2014

What we care about?

  • Performance of Content
  • How visitors interacting
  • Which Marketing channel is driving business.
  • Which devices are my users using

Web Analytic.
Study of online behavior in order to improve it.
-Wikipedia

Access the Situation
Prioritize Problems
Find Solutions

Photo by GotCredit

Measure
Learn
Take Action

Goals allow us to identify quality traffic from poor performing traffic.

Photo by Jamiesrabbits

Attract Traffic

  • Paid Ads
  • Organic Searches
  • Email Marketing
  • Offline Marketing

Track Actions

  • Add Item to Shopping Cart
  • Fill out a lead gen form
  • Find a Phone Number
  • Download Coupon

Measure Conversion

  • Completing a Sale
  • Completing a form

Why Do you have a Website?

  • What is purpose of your Website
  • What do you want visitors to do when they visit your site.

Tracking Mailing List

  • If you know you earn $500 for 1000 people in newsletter list.
  • Each site signup is worth 0.5$

Segmentation

  • Geographic Location
  • Traffic Sources
  • Site Actions
  • Offline Traffic Sources
  • Intent
  • Landing Page
  • Browser

Segmentation

  • Geographic Location
  • Traffic Sources
  • Site Actions
  • Offline Traffic Sources
  • Intent
  • Landing Page
  • Browser
  • Connection Speed, Screen Resolution

Analyze your analytic in context of external factors.

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