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growth hacking

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

growth hacking

Your first steps to
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2.

1. define a goal

that highly impacts your business
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3.

For example

  • Increase number of visitors
  • Increase number of signups
  • Increase number of daily active users
  • Increase number of referrals
  • Increase number of sales
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4.

2. setup analytics

to track your goal
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5.

BASELINE

3. ESTABLISH YOUR
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4. FIND ACTIONABLE HACKS

THAT WILL IMPACT YOUR GOAL
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5. run an experiment

USING A CONTROL GROUP
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5. OPTIMIZE IT

AND RUN IT AGAIN
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6. evaluate

Did it improve your performance?
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10.

7. REPEAT

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11.

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Elia Mörling