Growth hacking

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Elia Mörling

• Currently helping 5 startups
• Developer since 9 years old
• 20 years xp w/ online business & marketing
• Twitter: @tribalingswe
• Blog: tribaling.com

content declaration

• Intro to growth hacking
• The growth hacking method
• A framework for growth hacking
• Wordpress plugins

When should you growth hack

• "I need more site visitors"
• "I need more readers for my blog"
• "I need more newsletter subscribers"
• "I need more online sales"
• "I need more people sharing about us"

companies using

hotmail

now what?

will they come?

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THAT GUY

We don't need a quick fix

We don't need awards

We don't trust gut feelings

We don't need a rockstar

we don't need a dinosaur project

growth hacking values

• Result oriented - not award oriented
• Scientific - not gut feelings
• Agile - not a waterfall
• Inclusive - not just for rockstars
• Sustainable - not a quick fix

growth hacking

source:  Brian Balfour // COELEVATE.COM

the method

• Question - what do we want to change?
• Research - what do we know?
• Hypothesis - what can we change?
• Experiment - let's do it! 
• Conclusions - what did we learn?

AARRR!

questions

aaarr

kpi

acquisition

example: airbnb

https://wordpress.org/plugins/wordpress-seo

Acquire visitors from search engines

• Fix Permlinks settings
• Generate an XML sitemap
• Write unique titles and descriptions
• Track crawling in Google Web Master Tools

activation

https://wordpress.org/plugins/hotspots/

Heatmap example

https://wordpress.org/plugins/landing-pages

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Goodui.org

GOODUI.ORG

GOODUI.ORG

retention

http://wordpress.org/plugins/mailchimp-for-wp/

digital downloads

revenue

others also bought

Referral

Jumpstater.io

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presentation and links:

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