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Slide Notes

She always has shopped at Target for her personal and family needs, and decides to buy a new crib at her local Target.
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Guest Interaction Orchestration

Published on Nov 18, 2015

GIO

PRESENTATION OUTLINE

This is Karen

A Frequent Target shopper who just purchased a crib.
She always has shopped at Target for her personal and family needs, and decides to buy a new crib at her local Target.
Photo by wader

Karen begins to assemble

However, the crib has missing parts.
Karen has begun to assemble her new crib from Target for her son, she soon realizes that all of the pieces are not in the box for her to complete the build.
Photo by Berberich

One phone call.

She calls the contact center to assist with the issue.
Karen calls a customer service representative which pulls up her profile, as well as assisting Karen with the missing piece for her crib.
Photo by deivanTi xx

Problem Resolved.

Karen receives a gift card for her next trip to Target.
Soon the customer service representative is able to resolve the issue as well as giving Karen a $20 gift card for the inconvenience.
Photo by stealingsand

Shopping List.

Karen needs a baby monitor, and adds it to her weekly shopping list.
Karen is preparing for her weekly shopping trip to Target via her mobile app, and has added a baby monitor to her built out list.

Being a new Mom, Karen is Cautious

Karen wants to make sure her baby is safe at all times
As a new mom, Karen wants to make sure her baby is safe at all times including when she is at work.
Photo by Adam Melancon

Browse Reviews

Karen browses online for baby monitor reviews.
Since she knows she is going to be getting a baby monitor, Karen goes to Target.com to browse through different baby monitors along with the reviews behind them.

Lets Go Shopping.

Karen decides to go shopping, and explore more.
Karen needs to go on her weekly shopping trip, so she decides to go purchase the items on her list as well as explore the baby section for a new baby monitor.

Baby Expert Joann is notified

along with her preferences, joann is notified karen is in store  
Joann is the Baby 360 expert at Karen's local Target, and is notified on her device that Karen is there looking for a baby monitor along information on Karen, as well as the mishap with the baby crib that Karen experiences a short time ago.

Personalized Recomendation

The connected monitor allows Karen to check on her baby while at work
Joann recommends the connected monitor to Karen based off of those preferences in her being cautious and always wanting to monitor her baby including when she is at work.

leaving happy

Karen is impressed with the personalized experience that target gave her.
Doing the right thing matters, as we know Karen maybe still might not be happy, we also give her an additional 10% off her baby monitor which will make Karen happy and want to continue shopping at Target.