HARNESSING YOUR ADVOCATES

AGENDA

• Why Advocates?
• Just the Facts
• Why They're Important
• How to Identify Them
• How to Engage Them

WHY ADVOCATES?

• They are like you
• They are dedicated
• They're in love w/your cause
• They love to talk about it
• They are your future

ADVOCACY FACTS

• 5x more valuable than average
• Spend 2x as much as average
• Spend 3x as much over lifetime
• Reach 150 people every time they advocate
• 92% of consumers trust them

WHY THEY ARE IMPORTANT

• Positive ROI!
• Greenpeace
• My Starbucks Idea
• Walmart
• Crohn's and Colitis Foundation

HOW TO IDENTIFY THEM

• Data and Behavior
• Volunteerism
• Participation
• Search
• Social Media

HOW TO ENGAGE THEM

• Get personal
• Reward them
• Feature them
• Give them something to share
• "Hire" them

ITS A WRAP

• They are powerful
• They are effective
• Data and behavior
• Incentivize them

THANK YOU!
about.me/markhcohen
mark@colloquy.biz