1 of 13
HelloCare Bold
Published on Aug 18, 2023
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
care for all
HelloCare - Helen Anderson, RN
Hello there. I titled this Care for All because caring for each other is not new, it's existed forever. Bold because we are doing it differently. Growth in senior care is dependent on recruiting and retention. If we will there, we will the game.
Photo by Eduardo Barrios
2019 Mission
- Senior care to be proud of
- support CG parents with flexible schedules
- no drama or chaos
- people that want to be here
- everyone has a life
HelloCare is my second company. I founded a company called Milkies in 2008, exited in 2013. Learned a lot. Gave it all I had and learned a ton. When I exited I never wanted to start another company. Didn't want to put my family through it. So I went into HelloCare with an awareness of how it would effect my lifestyle and my loved ones. I wanted it to be fun and full of purpose with healthy boundaries. HAHA
Circa 2023
- 100 team members
- 3 locations
- McMinnville HQ
- 75/18/7 private, VA, LTC payers
- we own our HQ
this is where we are now, super proud of this team. Best in the world I think. We have made some stratregic choices. We are the only local agency that does not take Medicaid. That may change but for now we take only the best payers to preserve the caregiver pay and experience. We own our building that allows us to create a safe space for our staff and control overhead.
Photo by Jungwoo Hong
Service menu
- in home care
- senior day care
- nurse care management
- bath & beyond
- facility care 8-5pm
- placement assistance
- travel care
We want to be a one stop white glove experience for our clients and families. We offer short shifts and low weekly minimums even as other agencies are going in the other direction. During my time as a caregiver I learn how awkward it is to have a 4 hour shift with only 1 hour of work. We are giving failed models another try with new pricing. Bath and Beyond are 1 hour "drop ins" to get someone out of bed, cleaned up and ready to start the day.
Photo by mescon
early days of senior day care
Senior day care is another option for care. Lesser cost by less flexibility and requires transportation.
care is art
natural and talented caregivers are the heart of hellocare
in the past, there was a financial penalty for choosing senior care as a career. We want to change that and create a company that rewards their talents.
Photo by Senior Guidance
a place to express themselves,
talented Caregivers are driven artists. Their hands and voices are their tools
do you know any caregivers? Those people that see right into your soul, understand immediately what is needed to sooth and smooth out your day. These are the super star caregivers that are the heart of our team
Photo by -5m
cg demographics
- high school education
- 94% caring for other family
- renting - roommates
- abuse in childhood, adulthood
- unstable partners
- trauma responses
- scarcity of mental health resources
these are challenging issues to long term consistent employment. Commitment to high quality caregivers may mean HelloCare is the stabilizing force in a caregivers life.
pain points - CG
- low wages
- no control of schedule
- poor training
- impossible assignments
- poor collaboration higher up
- profits over people
research into the reasons CG leave their jobs. These are well documented and provide us the information we need to provide the best environment for caregivers
Photo by a4gpa
pain points - seniors
- low reliability, no shows
- poor communication
- poor training
- inconsistent CG
- layers of MGNT to CG
Seniors were paying thousands for in-home care and were getting substandard service. Most of these issues are related to low levels of prefessionalism, pay and high turnover.
Photo by micheile henderson
build trust
- payday loans - no interest
- loaner cars $50/weekly
- generous PTO 1:20 hours - cash out too!
- CG on salary
- recognition - SHOUT OUTS
- unlimited training
- sick day meal delivery
- watch for separation signs and intervene
understanding the unique challenges of CG directs our compensation and benefits. Creating a culture of appreciation and gratitude with these actions leads to a stickiness as an employer. Our trauma informed admin team works to keep valuable CG on the team even through rough patches in their lives.
Photo by Dave_B_
future of care
optimizing caregiver time with tech
using new technology we are trying to increase the value of caregiver time to bring more compensation to the senior caregiver role.
Photo by Alex Knight
