Henri SELMER Paris by sheepishlion94

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Slide Notes

Henri SELMER Paris

Published on Nov 18, 2015

Marketing presentation for the Henri SELMER Paris Series III Alto Saxophone

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PRESENTATION OUTLINE

Henri SElmer paris

Series III Alto Saxophone

Photo by Colin Folliot

Executive summary

Est. 1885, Mfg. 1922

Photo by sjoerdtenkate.com

Meet henri selmer paris

Family-owned, international, 129 years, 13 series

Photo by * RICCIO

Strategic focus

"The best choice, the best advice, the best technical assistance!"

Photo by Thomas Leuthard

Mission

"Let Music Live!"

Photo by LaVladina

Goals

Financial and Non Financial

Photo by snapshooter.ch

core competency

Quality during expansion

Photo by MightyBoyBrian

competitive advantage

Luxury brand, unique features

Photo by ecstaticist

situation analysis

Photo by dannywartnaby

10.

SWOT

11.

Industry analysis

SELMER as the standard, the original French wind instrument

Photo by vivekjenafilmphotography

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Competitors

Yamaha, Armstrong

Photo by Pink Sherbet Photography

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Company Analysis

December 31, 1921, the series 22, family-owned

Photo by lightmagic

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consumer analysis

Innovators, Experiencers, Professionals

Photo by John Twohig Photography

15.

market-product focus

Photo by Emilio Dellepiane

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marketing & product objectives

Current Market, New Market

Photo by tunachilli

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Untitled Slide

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target market

Demographic, Psychological

Photo by lorenzog.

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points of difference

Design, Quality, Prestige

Photo by VinothChandar

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positioning

Luxurious, Professional

Photo by uvw916a

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marketing program

Photo by Tom Marcello

22.

product

Unique product quality, impeccable design, SELMER C* mouthpiece

Photo by Colin Folliot

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price

Top price point, inelastic

Photo by @Doug88888

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promotion

Word-of-Mouth, online, in-store, professional edorsements

Photo by Jitter Buffer

25.

place

World-wide, company HQ benefits image

Photo by c-reel.com

26.

financial data & projections