Hiring a Social Media Pro

Agenda

• Psychology and SM Pros
• SMM Disasters
• Credentials
• Happy/Productive SM Pros
• Policies and Procedures

Credentials

Credentials Checklist

• Qualifications
• Education
• Certifications
• Proof of work
• Personality

Qualifications

• Strong Writer
• Creative
• Brand Passionate
• Personality
• Basic SEO
• Actionable and Strategic
• Constant Learning

Education

• College Degree
• Journalism/PR
• Advertising/Telecom
• Psychology
• Business/Marketing
• Masters of Social Media @UF

Certifications

• Hootsuite
• Buffer
• Bootcamp Digital
• Facebook Blueprint
• Twitter Flight School
• Pinterest for Business
• Udemy

Proof of Work

• Profiles
• Posts and messaging
• Reports
• Measurable success
• Case studies
• Testimonials

Personality

• Balanced
• Resourceful
• A Doer or Has Been a Doer
• Likeable
• Customer service oriented
• Happy

Personas

"I have 5000 friends on Facebook."

The Data Scientist

The Drama Queen

Debbie Downer

Reckless Ray

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