HISTORY OF DENIM JEANS

HISTORY OF DENIM JEANS

• Made by Levi Strauss in 1873 in America
• In 1938 a pair of jeans were used to tow a car
• In 1885, a man was arrested for sending threatening letters to Levi Strauss
• Levi Strauss jeans were first sold in Russia in 1958
• For about 30 years, Levi Strauss jeans were illegal in the Soviet Union

HISTORY OF DENIM JEANS CONT.

• Levi Strauss died in 1902
• The Levi Strauss archives contain a pair of jeans from around 1879
• They were first invented for cowboys and miners
• Denim jeans are just about the most commonly worn type of pants worldwide
• Originated from Genoa, Italy

HISTORY OF DENIM JEANS CONT.

• North Americans account for 39% of worldwide jeans sales
• Jeans were introduced to the USSR in 1957
• There are many different types of jeans
• Jeans are commonly pre-shrunk to avoid further shrinking
• Jeans were very common among factory workers

HISTORY OF DENIM JEANS CONT.

• Americans spent roughly $14 billion dollars total on jeans in 2004
• Denim itself was invented in Nimes, France
• Denim jeans became popular among teens in the 1950s
• Jeans were originally sturdy trousers
• Originally, only men had the zipper in the front, a woman's zipper was on the left side