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Hook Effect

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

THE HOOK EFFECT

SO WHAT HAPPENED NEXT?
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2.

HOOK IN THE CASH

3.

HOOKS NEED TIME

  • Create culture where copy duration is whatever it needs to be.
  • Yes, seminar ads are 30's but direct airtime can be anything.
  • 40/50 second commercials allow the writers to be more creative.
  • Up-selling to 40/50 seconds can generate the extra revenue you need.
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4.

I NEED YOU TO SUPPORT THE HOOK

DEMAND THE HOOK, CELEBRATE THE HOOK, WEAR THE HOOK!
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Dave Monk