How (and Who)To Optimize Company News
Published on Nov 18, 2015
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
98% OF BRANDS HAVE A NEWSROOM
THE HUB OF COMPANY NEWS AND SOCIAL NETWORKS ON A BRAND WEBSITE
Photo by Stuck in Customs
Untitled Slide
Untitled Slide
35% FAIL TO KEEP NEWS UP TO DATE
Photo by Noah Sussman
51% FAILED TO PROVIDE QUALITY IMAGES
Photo by Fiona in Eden
ONLY 29% SURVEYED USED VIDEO IN NEWS RELEASES
Photo by Rego - d4u.hu
OVERALL USE OF SOCIAL MEDIA SPORADIC
Photo by nan palmero
65% BRANDS LINKED DIRECTLY FROM HOME PAGE TO NEWSROOM
Photo by Leo Reynolds
79% FAILED TO OFFER ADDED VALUE CONTENT
BLOGS, INDUSTRY PAPERS, TIPS, CUSTOMER ADVICE
Photo by toolstop
JUST SAY NO TO STOCK IMAGES!
GET CREATIVE IN STORY TELLING WITH ONE VISUAL
MOBILE #PR
DOMINATE THE MOBILE NEWSFEED
Untitled Slide
REPORT NEWS USING STUNNING CONTENT TO THE MOBILE COMMUNITY
Untitled Slide
SCRIBE SEO
HELPS EASILY OPTIMIZE COMPANY NEWS AND BLOGS
Untitled Slide
Untitled Slide
HAIKU
I SAID BYE BYE TO POWER POINT AND HELLO TO HAIKU
Untitled Slide
@LISABUYER
SOCIAL PR EVANGELIST
