JOURNALISTS WHEN YOU FOLLOW UP ON A PRESS RELEASE

YOUR NEWS IS THE BEST THING SINCE SLICED BREAD

MAY NOT SUIT THEIR PALETTE

THINK IT'S CRUMMY.

YOU HEAR CRICKETS. OUCH.

TO FOLLOW UP WITH YOUR JOURNALISTS.

THE URGE TO STALK THEM.

YOUR ROLE IS TO MAKE THEIR JOB EASIER

DOWN THEIR THROATS.

IF IT'S REALLY, REALLY WORTH THEIR TIME

MOVE ON

INSTEAD OF FOLLOWING UP...

ABOUT CREATIVE PITCHING :-)

FROM MY FRIENDS GINI DIETRICH, SHONALI BURKE & ABBIE FINK

CARRIE MORGAN, FOUNDER OF #PRPROCHAT ON FIRST THURSDAYS