How to Blog in 2015 - 17 Simple Tips To Boost Your Business
An introduction to Blogging in 2015. 17 Hands-on Tips & Tricks from a Starter Perspective in the World of Communication.
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PRESENTATION OUTLINE
How To Blog in 2015
17 Simple Tips To Boost Your Business
Blog eerst en vooral om mensen te helpen, verdienen volgt dan. Vraag je af, welk probleem kan ik hier voor de klant mee oplossen.
Photo by Celestine Chua
When You Blog
17 Simple Tips To Boost Your Business
#1 Be Nice, Funny & Insightful
Three Reasons Why People Will Check Your Blog?
Emotie is het extra element in storytelling en geeft je verhaal/blog meerwaarde. Emotions lead to actions => 4C Presentatie http://www.slideshare.net/4CC
Bekijk wat de experts in jouw niche doen en leer hiervan (niet kopiëren).
Geef reacties op relevante blogs.
Bekijk wat de experts in jouw niche doen en leer hiervan (niet kopiëren).
Geef reacties op relevante blogs.
Photo by andymangold
#2 Think Short Stories
Storytelling Is the New Selling
Imagine technique: 'Imagine, you are on a beach in Brasil, it's 6:00...
Mensen lezen het liefst ervaringen en anecdotes
Mensen lezen het liefst ervaringen en anecdotes
Photo by joshbousel
5 Scripts that Work for Business
- Roots / First Steps (e.g. Panerai)
- Future / Vision (e.g. Deere)
- Failing Forward (e.g. Branson)
- Success - Today - This Week (f.e. Diamandis)
- Combination (Johnnie Walker)
Untitled Slide
#3 Find Your Hook
Your Headline is Everything - Fuel Discussion
Je kop moet zo verrassend zijn, dat je lezeres haar koffie uitspuugt.
• Je kop moet zo grappig zijn, dat je lezer bijna in zijn broek piest. • Je kop moet zo nieuwsgierig maken, dat je lezeres er op MOET
klikken. Ook al moet ze eigenlijk hollen omdat ze al te laat is voor haar werk.
• Je kop moet zo grappig zijn, dat je lezer bijna in zijn broek piest. • Je kop moet zo nieuwsgierig maken, dat je lezeres er op MOET
klikken. Ook al moet ze eigenlijk hollen omdat ze al te laat is voor haar werk.
Photo by Thomas Hawk
5 Headline Techniques That Always Work
- Lists: 7 Reasons Why ... / 10 Ways to ...
- How-to Guides & Tutorials: Salesforce - 5 Simple Tricks to Boost Your Business
- Exclusivity: Salesforce - A Sneak Peek Behind the Scenes / What You Didn't See
- Contrast & Questions? - My Biggest Problem with Salesforce? That You...
- Giveaways: Free Whitepaper / Free Poster: Boost Your Business
Photo by dafuriousd
Pop Quiz
- How Long Do People Write?
- How Long Do People Draw?
- What Did J.K. Rowling & J.R.R. Tolkien Do First?
Let's Get Visual
- Aprox. 32.000 Years of Drawings versus only 5.000 of Writing
- Visuals are Processed 60.000 X Faster Than Text by Your Brain
- 90% of Information to Your Brain is Transmitted Visually
Photo by Robson 72
#6 Focus on Client Benefits - Fast!
Sell a Great Night's Sleep, But... Not the Mattress
Photo by tokyosucks
#7 - Keep it Short & Simple
Power of Three - Structure - Catchy Subtitles
Punchy Headline
Visual Keys (min 1, max 3)
Introduction = pyramide + cliffhanger
Short paragraphs (Subtitles
Keywords in bold + links
PS: Call to Action
Blog (Type of letter (large enough, e.g. Verdana 10, left aligned, readable)
Design encourages reading
Tone of Voice? Be nice, funny and insightful. Emotions rock.
F-shaped reading pattern.
Visual Keys (min 1, max 3)
Introduction = pyramide + cliffhanger
Short paragraphs (
Keywords in bold + links
PS: Call to Action
Blog (
Design encourages reading
Tone of Voice? Be nice, funny and insightful. Emotions rock.
F-shaped reading pattern.
Photo by pasukaru76
#8 - Optimize Your SEO
Internal Links, Keyword Optimizations, Meta-Descriptions, ...
Photo by Gavin Llewellyn
#9 Have You Asked Questions?
They will Fuel Your Text with Reader Engagement
Photo by an untrained eye
#11 Choisir Le Mot Juste
KISS + New, Free, Extra, You, Now, ... => Positive Wish
Photo by contemplicity
#13 Have Interviews
Video? Podcasts? Guestbloggers?
#14 - Use Quotes & Testimonials
People Want to Compare With Other People & Celebrities
Photo by sfjalar
Hungry for more?
Photo by Jack Fiallos
