How to create competitive advantage in Project

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Slide Notes

How to create competitive advantage in Project Business

Published on Nov 18, 2015

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PRESENTATION OUTLINE

How to create competitive advantage in Project Business

By Bernard Cova and Karin Holstius.

Name the Six-stage Project Cycle

Name the Six-stage Project Cycle

Major action variables

Promotion
Relations
Sales force
Corporate linkages
Price
Offer

1. Preparation 2. Bidding 3. Negotiation

Three Phases of the Project

Match

INTERNATIONAL MARKETING OF PROJECTS

international marketing of projects

Melissa Rivera

https://www.facebook.com/app_scoped_user_id/10152921896353237/