This presentation briefly introduces the complex topic of Master Data Management (MDM) and defining Master Data. The specifics of the endeavor would be subjective to the organization.
"Master data objects represent the core business concepts used in the different applications across the organization...such as customers, suppliers, parts, products, locations, contact mechanisms."
In their article "The What, Why, and How of Master Data Management," (http://msdn.microsoft.com/en-us/library/bb190163.aspx) Wolter and Haselden discuss eight criteria that should be considered jointly in deciding which data to include in MDM.
The interaction between master data and transactional data is analogous to the noun/verb relationship, with master data behaving as the noun and transactional data as the verb.