How to Direct Your Facebook Fans To Your Website by

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Slide Notes

The most effective way to drive traffic from Facebook to your website is by providing high quality content.

Visitors will not only be drawn to your website, high quality content will keep them coming back.

How to Direct Your Facebook Fans To Your Website

Published on Nov 19, 2015

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PRESENTATION OUTLINE

HOW TO

DIRECT YOUR FACEBOOK FANS TO YOUR WEBSITE

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WITH ALL THE NOISE OUT THERE

HOW DO I CREATE CONTENT THAT STANDS OUT?

You need to publish compelling, interesting content of value to your potential customers.

High quality content will help you to be heard amongst all the competitive noise out there today.

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USE IMAGES

TO MAKE YOUR CONTENT VISUALLY INTERESTING

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

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LISTEN

IT'S NOT ABOUT YOU. IT'S ABOUT YOUR AUDIENCE.

Yes, Virginia, you can use content to LISTEN.

Ask your marketing audience what they think by using surveys.

Look at your metrics to see what your visitors are reading and sharing. What topics are most popular?

Monitor social media to see what is resonating with your audience.

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USE DATA

TO PROVE YOUR POINT AND GAIN AUTHORITY

Showing that what you are saying is facts-based - data driven - will prove your point and help you to gain authority.

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PROVIDE EXAMPLES

SO YOUR AUDIENCE UNDERSTANDS YOUR POINT

Use of compelling comparative visuals, case studies or testimonials help to tell your story in an easily understandable way.

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LOVEABLE CONTENT

MAKE SURE YOUR CONTENT IS RELEVANT

If your content isn't relevant, you are wasting not only your time, but your audience's time as well. And that, my friends, will make them abandon your marketing.

Make "say what you mean and mean what you say" your mantra.

Don't play bait and switch with content. Clearly describe what your offer is and then deliver.

Remember that famous movie line - "What we have here is a failure to communicate".

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LINK BACK TO YOUR WEBSITE

Get them past your Facebook page and onto your website
Use irresistible calls-to-action to move visitors to a landing page
Post a variety of offers to engage at all stages of buying process
Ensure offers are aligned with your business goals and brand identity
Make sure your website address is included on your Facebook page

If you are using social media to drive awareness of your brand, it's imperative to drive your Facebook traffic back to your website.

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CLICKABLE CTA'S

WILL ENTICE VISITORS TO VISIT A LANDING PAGE

Your offer must be clear and your landing page form should be short and sweet.

Don't turn people off by asking for a lot of information at once. You don't need their life history on the first visit.

Decide what info is truly necessary and design your form accordingly.

Marketing platforms, like Hubspot, use progressive profiling to collect information once and present a different data request on subsequent visits. This reduces "form abandonment".

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GET TO THE POINT

LANDING PAGES MUST BE EASY TO UNDERSTAND

Your visitor should have no confusion as to what you are offering or what they are expected to do.

Provide clear direction and an uncluttered appearance.

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CREATE GREAT LANDINGS

Landing page should echo your Facebook post
Let people focus solely on your offer
Clearly indicate what they need to do
Reduce clutter. Remove navigation and social media links
Make your form as short and simple as possible

You put an awful lot of effort into getting people to visit your landing pages. Make sure you keep their attention and decrease the chance of abandonment.

People like clear, uncluttered landing pages with clear direction as to what they need to do.

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