How To Do Advertising Right by Adam Myers

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How To Do Advertising Right

Published on Nov 18, 2015

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The Briefing: Identify the objective of the product your selling, identify the audience/demographic, identify how you want to produce commercial (tv, movie, ect), know the budget (don't spend more on the commercial than the product will make), understand when the commercial needs to be done.
Pre Production: Make script, story board, characters in the commercial and find actors to portray them. Get the tools needed for the commercial (lighting, audio, directing, acting ect).
Get a location for your tv commercial where you can film, film the commercial using the actors, directors, and script you have from the pre production phase.
Post Production: Edit the commercial (make everything make sense by making scenes in order and cutting anything out if necessary), add music to the commercial to make it more entertaining to watch, get commercial approved by the company you are making it for, and finally releases the commercial to the public.

Millennials 1981-1995: When advertising to millennials there are some strategies to help your advertising campaign 1) Advertise online because this generation grew up with technology and they enjoy using it 2) Use their sense of impulse. This generation is impulse buyers so when you are selling to them have upgrades and other additional impulse buys.

Generation X 1965-1980: Strategies for how to advertise to generation X this generation has 65 million Americans and they are at their peaks in their careers which means they are at the peak of their spending. They weren't born in the Internet era but check social media and use smart phones 1) this generation needs to be convinced that your product is the best so show them this using statistics 2) they prefer consistent pricing and no extreme sales 3) this generation understands modern technology but they still like traditional marketing. Combine TV and radio commercials with online and social media advertisements

Baby Boomers (1946-1964): 76 million americans are baby boomers. The baby boomers generation are loyal customers, bargain hunters, and they value community. 1) With baby boomers have frequent sales (29 percent of baby boomers only buy clothes when they're on sale) 2) baby boomers do look at online advertisement but prefer face to face 3) They want to know what your business stands for because they value community and quality morals

The Greatest Generation (1920s-1945) This generation has 50 million consumers and they went through the Great Depression and WW2. They are senior citizens and most of them are involved in their community. 1) They aren't impulse buyers like some younger generations 2) Market to this generation using flyers, pamphlets (for your flyers and pamphlets be sure to use a larger font), radio adds, and TV adds 3) Use traditional grammar and language 4) Don't have too many images on your flyer or pamphlet