Five more must-have elements to include in your redesign checklist.

Don't rush through the redesign process only to end up with a dramatic downturn in search engine rankings!

Never underestimate the value of existing indexed pages and other assets when rebuilding a site.

There are lots of checklists for design and other tactical objectives. This checklist concentrates on a website that integrates with your social media, email marketing, lead generation, brand awareness and sales strategies.

If you missed Part 1, you can find it here . . .

https://www.haikudeck.com/p/DInkNZSifB/how-to-ensure-your-website-redesign-...

Focus on who you are trying to reach.

Sounds simple, doesn't it? Well, it is!

Remember some simple rules:

It's not about you so stop talking to yourself

It is about your potential customers, so speak to them in their own language

Follow these simple rules and you will achieve good conversion rates.

Segment by demographics. Research your current customer base to determine the most prevalent purchasers of your products and services. Think about their characteristics such as job titles, roles, products purchased, age, location, etc. Consolidate them into groups and you will see several buyer personas emerge.

Identify your buyer persona's needs. What problems can you solve for them? What needs or desires can your products or services satisfy? Try to understand what information they are looking for.

Develop behaviour based profiles. How do they interact online? How active are they on social media?

Once you've identified meaningful buyer personas, you can start building content for them -creating messaging they find relevant.

Just because you build it does not mean that they will come.

Document your most-searched pages. Look for metrics like most traffic/visits, inbound links, keyword performance.

Do your keyword homework. Don't forget to incorporate internal link building and optimize your header tags.

Drive your visitors to take action. Download a white paper, request a demo, enrol in a trial, download an ebook.

When planning your website redesign try to include directional calls to action wherever possible.

Don't salt your cta's just anywhere, willy nilly. They too, like your content and offers, must be relevant.

Content rules! Keep it fresh and keep it coming.

Blog to keep an ongoing flow of valuable content in front of your potential customers and to bolster your organic search rankings.

Don't forget to use press releases. New product launches, events, contests, competitions, industry awards or recognition. Write them up and get them posted. Not just in your website. Submit your press releases to appropriate websites to extend your reach.

Consider outsourcing content development. There are only so many hours in each day. Content development takes time and talent.

Don't forget there's more to a website than just the basics. Consider adding value by developing an informative blog, creating great landing pages and calls to action, adding an RSS subscription and closely monitor your analytics.

Your website needs to integrate, congruently, with all your online marketing efforts.

Your marketing needs to be as unique as you are. We use a highly analytic approach to making that happen.

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For more information and articles, please visit our website. You can also download from our collection of free ebooks.

www.whitespace.on.ca

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