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How to Harness Big Client Ideas

Published on Nov 19, 2015

Every idea doesn't have to be everything to everyone, make sure you are following the proper criteria to make an idea executable.

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PRESENTATION OUTLINE

1.

Big Client Ideas

and how to make them happen
Photo by aloshbennett
2.

"what if" has Three stages

  • Divergent - the brain dump
Photo by RLHyde
3.

"what if" has Three stages

  • Divergent - the brain dump
  • Emergent - explore the potential
Photo by RLHyde
4.

"what if" has Three stages

  • Divergent - the brain dump
  • Emergent - explore the potential
  • Convergent - find the holes
Photo by RLHyde
5.

Every idea must meet FOUR
of the following...

Photo by Paul B. (Halifax)
6.

THE CRITERIA:
Simple

Photo by lawtonives
7.

THE CRITERIA:
Simple
Unexpected

Photo by lawtonives
8.

THE CRITERIA:
Simple
Unexpected
Concrete

Photo by lawtonives
9.

THE CRITERIA:
Simple
Unexpected
Concrete
Credible

Photo by lawtonives
10.

THE CRITERIA:
Simple
Unexpected
Concrete
Credible
Emotional

Photo by lawtonives
11.

THE CRITERIA:
Simple
Unexpected
Concrete
Credible
Emotional
Story

Photo by lawtonives
12.

Then ask yourself:

  • What is different about this?
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Then ask yourself:

  • What is different about this?
  • Why should anyone care?
Photo by Nrbelex
14.

It is possible to overestimate how new something needs to be.

Photo by jmawork
15.

If it isn't broken, don't try and fix it.

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16.

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19.

You don't need a novel topic, novel angel and novel execution.

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20.

The novel execution can be enough.

Photo by Marcus Q
21.

The idea should allow someone to see something new that they have never seen before.

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22.

apply the criteria to:

  • Concept
Photo by Paul B. (Halifax)
23.

apply the criteria to:

  • Concept
  • Copy
Photo by Paul B. (Halifax)
24.

apply the criteria to:

  • Concept
  • Copy
  • Design
Photo by Paul B. (Halifax)
25.

apply the criteria to:

  • Concept
  • Copy
  • Design
  • Developement
Photo by Paul B. (Halifax)
26.

You don't need to hit every single criteria...

Photo by jang1993
27.

...but you need to understand where you don't and own that risk.

Photo by jang1993
28.

What's your big idea?

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29.

We'll handle the execution.

Photo by EJP Photo
30.

Get In Touch

info@quintainmarketing.com
Photo by truemattjones

Jessie-Lee Nichols

http://www.quintainmarketing.com