How to Kick ass online

Know your audience

....online!
use keyword research
and
customer profiling
to find out who they are and where they are likely to be hanging out

Don't waste time

Accept for

Google+ checklist

• Register local business on My Business
• Join communities - local or industry related 
• Build a following - Cheat using Circloscope ;-)
• Share content and comment on others 
• Host a Google Hangout - More to come :-)

HOA

once you have a following on Google+, use it. Invite all your new buddies to a Google HOA

Have a script ready and some comedy props, just incase :-)

HOA saves to youtube...

embed the youtube video in a blog post...

share the blog post

blink and you miss it

what we just did

• we built a targeted audience
• we held an event for that audience
• we broadcast the event (youtube)
• we re-used the content for your site visitors
• we re-purposed the content for social media

why we did it

• Targeting - too much content online to just broadcast
• Event - promoting live is like having people meet you in person
• Life is too short and content is too hard to create - maximise usage
• Ultimatedly, we built a following, got our message out there
• and may have earned some links to our site

cross promote posts

• Link Facebook to Twitter
• and Twitter to Linkedin
• so posts to Linkedin go to both
• and posts to FB or Twitter, go to each other

Next Twitter

follow 100 new people a day

until you reach 2000

tweet relevant content

schedule your tweets

through in a branded message

Just realised :-0

So this is the end

Register Google my business

In order of importance

• Choose the correct category 
• List your local phone number 
• Use your correct street address
• Include a unique description
• Add photos

Get reviews

List your business

Optimise your website

Use our local checklist

or we can do it for you

• Local Search Marketing
• Social Media Management
• Copywriting
• SEO