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Slide Notes

Everybody wants to create the next big thing, but how? What's the story behind something "going viral"? Sit back, relax and learn how to make meme magic.

Inspired by a TED Youth talk from Kevin Allocca, Trends Manager at Youtube. Check it out here: http://bit.ly/JbPzNI
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How to Make Meme Magic

Published on Nov 19, 2015

Everybody wants to create the next big thing, but how? What's the story behind something "going viral"? Sit back, relax and learn how to make meme magic.

Inspired by a TED Youth talk from Kevin Allocca, Trends Manager at Youtube. Check it out here: http://bit.ly/JbPzNI

PRESENTATION OUTLINE

How to make meme magic

(AKA: Why Does Stuff Go Viral?)
Everybody wants to create the next big thing, but how? What's the story behind something "going viral"? Sit back, relax and learn how to make meme magic.

Inspired by a TED Youth talk from Kevin Allocca, Trends Manager at Youtube. Check it out here: http://bit.ly/JbPzNI

"Viral" Content

Anything that gains a flood of attention, especially on the Internet

"Meme" You Say?

An idea that spreads quickly from person to person and replicates

How Ideas Spread

Photo by judy_and_ed

"Make It Viral"

Slow your roll, Aladdin, there's no magic viral content genie
Photo by JD Hancock

Untitled Slide

But Wait, There's Hope!

Use these tips & tricks to add some viral to your content
Photo by JD Hancock

Reach Tastemakers

Before Usher, Bieber was just some kid posting songs on YouTube

Pen a 140-character fan letter

social media can help you get attention from celebrities & big names

"Hey, Nice coattails"

get your idea in front of the right person & their audience becomes yours

Light a Fire

Use your idea to Inspire people to do something new & creative

Be Unexpected

Surprise your audience. Make them laugh or cry (or both).

Try a popular category

The Internet plays favorites (we're lookin' at you, cats)

Animals, Babies, Cute

Combine all 3 and you've got Internet gold

Talent & Skills

The bigger, the crazier, the better

Funny, Awkward, Embarrassing

If you can poke fun at yourself, you'll go far

Celebrities

You don't even need to be the celebrity to become a celebrity

Nerdy Stuff

Especially when you break stuff, debunk stuff or blow up stuff

Compilations

Everybody loves a montage, especially funny or sad ones

remixes & Spoofs

if you mash it (or mock it) they will come

Marketing Stunts

Transform it into a spectacle & get people talking

Tragic & Dramatic

Especially When a little good can come from the bad

Memes

Keep creating & make it interesting

Human truth

Follow dove's example, speak to & from the heart