HOW TO PACK THE HOUSE

the magic silver bullet is...

YOU!

KNOW YOURSELF, KNOW YOUR AUDIENCE

• SPOT ON BRAND >> NavidMoazzez.com
• FIND YOUR AVATAR >> EOfire.com/defining-your-avatar/

need HELP WITH THE HUSTLE?

• YOU WORK ON DELIVERING THE BEST
• SYSTEMIZE EVERYTHING YOU POSSIBLY CAN
• USE INTERNS, VIRTUAL ASSISTANTS & VOLUNTEERS
• WORK IN LAYERS TO AVOID OVERWHELM

what i mean by layers

• STRONG FOUNDATION (AWESOME PRODUCT)
• CARE FOR YOUR CURRENT TRIBE (EMAIL LIST)
• MASTER STRATEGIC SOCIAL CHANNELS (KEY PLATFORMS)
• WEAVE IN MORE CREATIVE IDEAS & PLATFORMS
• BE CONSISTENT, BE PRESENT, BE ENGAGING!

DOWN TO SOCIAL

Untitled Slide

JAB, JAB, JAB, RIGHT HOOK

• STORYTELL ON FACEBOOK 
• LISTEN WELL ON TWITTER
• GLAM IT UP ON PINTEREST 
• CREATE ART ON INSTAGRAM
• GET ANIMATED ON TUMBLR

let's not forget vine

5 STRATEGIES

1. Prepare your audience

• NOTIFY MAGS & EVENT SITES (2 WKS PRIOR)
• FIND YOUR AUDIENCE & ENGAGE
• ASSUME PEOPLE DO NOT KNOW WHO YOU ARE
• POST & SEND PHOTOS/VIDS/DOWNLOADS
• EMBRACE INFLUENCERS

2. cook up a contest

• PREPARE A MEGA GIVAWAY
• ADD SCARCITY AND DEADLINE
• CAPTURE INFO OF ALL WHO ENGAGE
• FOLLOW UP WITH ALL WHO ENGAGED
• PUBLICIZE THE WIN & TEMPT TO INTERACT

3. BUILD YOUR EMAIL LIST

• ENGAGING WEBSITE
• TEMPT WEB VISITORS TO GIVE THEIR EMAIL
• ADD A TON OF VALUE TO YOUR MEMEBERS
• CAPTURE EMAILS AT SHOWS & EVENTS
• BE CONSISTENT

4. GO MOBILE

• BUILD AN SMS TEXT LIST
• SEND TEXTS 1 WK/1DAY/DAY OF
• LINK TO CONTEST
• USE TRENDING HASHTAG
• MOTIVATE MOBILE IN THE MOMENT

5.  make it off the hook!

• BUILD UP TO THE GIVEAWAY
• GIVE THEM A PERSONAL EXPERIENCE
• EACH PERFORMANCE UNIQUE
• GIVE A BACK STAGE LOOK VIA SOCIAL

resources

• LIST EVENTS ON: EVENTFUL, GUIDE LIVE, BANDSINTOWN
• FACEBOOK PAGE HELP: PAGEMODO & WILDFIREAPP.COM
• POST UR STUFF: SOUNDCLOUD & GIGG
• LISTEN: FUTURE OF THE MUSIC BUSINESS PODCAST
• READ: JAB, JAB, JAB, RIGHT HOOK BY GARY VEYNERCHUK

IDEAS

• WRITE A SONG FOR THE WINNER
• BRING THEM ON STAGE
• CREATE A SERIES
• GAMIFY YOUR SOCIAL / DO A COUNTDOWN
• REWARD USER CONTENT

HEEEELP?!?!