Finding the Right Event
- Target audience
- Wow worthy and fun!
- Mission match
- What does your ideal donor or attendee look like? Are they a young professional? A major donor prospect?
-No matter what type of event you do - it should be fun and unique! Keep your donor as you're planning and think about what they would find compelling, memorable, informative, and FUN!
- What is special about your organization's mission and the people you serve? How can you personalize the event to show off your unique personality? Is there a unique way for your donors to experience your mission? Ways to SHOW them - rather than tell them - where their funds go.
- Mission match: It isn't appropriate for an alcohol-recovery center to sponsor a wine tasting. Or a more subtle example, for an organization that serves low-income African American communities, like KIPP, you want the event to reflect the culture it serves.
- Make sure your event accommodates your target audience. For example, if you have an older constituency, a breakfast or luncheon might be more appropriate.