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How To SEO Your Startup
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Published on Nov 18, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
1.
STARTUP SEO
HOW TO ATTRACT VISITORS THE AWESOME WAY
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kennymatic
2.
ALERT THE PRESS
REMIND PEOPLE THAT YOU'RE LAUNCHING
3.
GET PEOPLE EXCITED
HAVE A COMING SOON PAGE BEFORE YOU LAUNCH
4.
BE WORTH TALKING ABOUT
SEARCH ENGINES AND PEOPLE DON'T LIKE SHARING ORDINARY SITES
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gruntzooki
5.
BE ACCESSIBLE
WELCOME SEARCH ENGINES WITH A ROBOTS.TXT AND SITEMAP.XML FILE
6.
TELL YOUR STORY
IN A PICTURE/VIDEO OR IN LESS THAN 12 WORDS
7.
GOOD DESIGN
WILL DO MORE FOR YOUR SEO THAN YOU THINK. DON'T COMPROMISE.
8.
TAG PROPERLY
USE KEY PHRASES IN YOUR TITLE TAG AND META DESCRIPTION
9.
DON'T BLOCK
REMOVE ANY POTENTIAL SEARCH ENGINE ROADBLOCKS FROM DEV
10.
ALLOW SHARING
BY HAVING RELEVANT SOCIAL ICONS, BUT ALSO HAVE COOL STUFF TO SHARE
11.
CREATE A PROFILE
ON RELEVANT SITES TO BE FOUND WHEN PEOPLE SEARCH FOR YOU
12.
OPTIMIZE OG: TAGS
USING YOUR BEST HEADLINES AND IMAGES
13.
SHOW CREDENTIALS
LINK TO MENTIONS OF YOUR BRAND
14.
HAVE A CUSTOM 404
CHANCES ARE, PEOPLE WILL SCREW UP YOUR URL
15.
LIST YOUR VIDEOS &IMAGES
IN A XML SITEMAP FORMAT FOR UNIVERSAL SEARCH RESULTS
16.
BLOG & AUTHOR
HOST A BLOG ON YOUR SITE AND USE THE REL= AUTHOR TAG
17.
AND... JUST BE AWESOME
THE MOST EFFECTIVE SEO IS OFTEN UNINTENTIONAL
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Stéfan
Rodrigo Stockebrand
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