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Slide Notes

DownloadGo Live

How To SEO Your Startup

Published on Nov 18, 2015

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PRESENTATION OUTLINE

STARTUP SEO

HOW TO ATTRACT VISITORS THE AWESOME WAY
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ALERT THE PRESS

REMIND PEOPLE THAT YOU'RE LAUNCHING

GET PEOPLE EXCITED

HAVE A COMING SOON PAGE BEFORE YOU LAUNCH

BE WORTH TALKING ABOUT

SEARCH ENGINES AND PEOPLE DON'T LIKE SHARING ORDINARY SITES
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BE ACCESSIBLE

WELCOME SEARCH ENGINES WITH A ROBOTS.TXT AND SITEMAP.XML FILE

TELL YOUR STORY

IN A PICTURE/VIDEO OR IN LESS THAN 12 WORDS

GOOD DESIGN

WILL DO MORE FOR YOUR SEO THAN YOU THINK. DON'T COMPROMISE.

TAG PROPERLY

USE KEY PHRASES IN YOUR TITLE TAG AND META DESCRIPTION

DON'T BLOCK

REMOVE ANY POTENTIAL SEARCH ENGINE ROADBLOCKS FROM DEV

ALLOW SHARING

BY HAVING RELEVANT SOCIAL ICONS, BUT ALSO HAVE COOL STUFF TO SHARE

CREATE A PROFILE

ON RELEVANT SITES TO BE FOUND WHEN PEOPLE SEARCH FOR YOU

OPTIMIZE OG: TAGS

USING YOUR BEST HEADLINES AND IMAGES

SHOW CREDENTIALS

LINK TO MENTIONS OF YOUR BRAND

HAVE A CUSTOM 404

CHANCES ARE, PEOPLE WILL SCREW UP YOUR URL

LIST YOUR VIDEOS &IMAGES

IN A XML SITEMAP FORMAT FOR UNIVERSAL SEARCH RESULTS

BLOG & AUTHOR

HOST A BLOG ON YOUR SITE AND USE THE REL= AUTHOR TAG

AND... JUST BE AWESOME

THE MOST EFFECTIVE SEO IS OFTEN UNINTENTIONAL
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