how to write a great

newsworthy

worth sharing

honest & factual

short & concise

W's

clear CALL TO ACTION

A website to visit

first step

provide relevant

videos & hyperlinks

DIY publishing

importance of a catching headline

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• Headline is the very first thing your readers see 
• Based on the "hook", they will decide if it is worth 
• reading or not.
• The best headlines are usually very informative
• or highly though provoking.

killer headline

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• first paragraph must contain the main objective 
• Your reader will determine here if it is worth reading
• It needs to contain the summary of the Press Release
• Save your examples, quotes, facts & figures for later on

optimize

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• Choose 2 - 3 keywords carefully that best describes your product
• Ensure they are common expressions and not industry jargon 
• Research Google on those keywords for comparison
• Include Keywords in your title and summary of the press release

Link building

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• relevant links will enhance the reader's experience
• and your website indexing
• If possible don't link them to your homepage
• but to deeper more relevant pages: ie single topic = better keyword density

just remember

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• Press releases should never be written for SEO purposes only
• Your content should always be relevant clear and easy to read 
• Nobody likes to read whole paragraphs with the same keywords repeated
• If your article doesn't look "natural"
• your SEO efforts will do you more harm than good

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