How to write short by Margot Lester

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Slide Notes

How to write short

Published on Nov 18, 2015

A handy strategy for writing short-form content like blog posts, status updates and more

PRESENTATION OUTLINE

Writing Short

blogs, status updates, tweets & more

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We write to

Inform/Educate
Sell
Connect/Share
Persuade
What else?

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hard to read, hard to understand

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easy to read,
easy to understand

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SHORTER CONTENT

Helps the audience focus
Improves engagement and resonance
Drives social sharing
Sets the stage for meatier content

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writing short?

What keeps us from

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Writing short is hard

We have a lot to say
We don't know where to start or stop
We're not sure which details matter
We don't know the subject well enough
We're in a hurry

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Idea-Details Strategy®

Prioritizes concepts & support
Makes writing faster
Keeps us on topic
Makes writing short a piece of cake

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Untitled Slide

IDEA

The one most important thing

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DETAILS

Evidence
Examples
Explanations

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Use to write

Blog posts & Facebook notes/statuses
Pinterest, YouTube & Instagram captions
Google+ and Linkedin updates
Tweets
Landing page content

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Questions?

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Click to Edit

Click to add more text here

Margot Lester

www.thewordfactory.com