Huffington Post Case Study

Goals

• Transform from blog site to news source
• Increase click-through/repeat consumers

Strategies

• Through increased funding, hire a team of reputable journalists
• Used media connections and appearances to promote website

Strategies (Cont.)

• Optimize headlines for Search-Engine Optimization
• In a controversial move, they allowed user-generated blogs to be part of the website's premier content

Google Trends Huffpost Popularity

Calls to Action

• Come create content on the site in exchange for "visibility, promotion, and distribution"
• Celebs are talking about Huffpost, come see what the commotion is about