humanize your content!
Published on Nov 18, 2015
Humanize your content. Or be prepared to see people leave.
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PRESENTATION OUTLINE
This is the age of
Social Media.
Photo by mkhmarketing
It is the age of
human communication
Photo by Pixel Addict
Talking online
in a human tone of voice
Photo by zilverbat.
Corporate communication.
Photo by mark sebastian
Corporate messages
that nobody cares about.
Photo by ultraBobban
BUT!
Photo by marsmet549
If you do not
humanize your brand.
You are doomed!
Photo by Squire of Cydonia
WHY?
Photo by 13desetembro
Because we found out that the easiest way to communicate through Social Media is to talk
like we are actual humans.
Nobody uses 140 characters on Twitter to communicate corporate...
Photo by TedRheingold
We keep it simple.
Because that has become the new norm.
Photo by @Doug88888
We have learned
to talk again.
Photo by VinothChandar
Like we talk on the phone.
Photo by colorblindPICASO
Social Media has put the whole process of hiding behind fancy words in reverse.
Photo by Zuhair Ahmad
The choice you
as a company
have, is simple.
Photo by Leo Reynolds
Humanize your content!
Photo by kakeyzz----
Or
be prepared to see
people leave.
Photo by ncracker (Boyan Syarov)
We
- the consumers, the readers - have found our voice.
Photo by Luis Hernandez - D2k6.es
And we are powerful
beyond belief.
Photo by JD Hancock
We may have ‘learned’
that corporate lingo
is the way to speak.
Photo by mark sebastian
Social Media is teaching us that we can ‘unlearn’.
Photo by Daniele Zedda
Unlearn jargon
Photo by kevinspencer
Unlearn corporate bullshit
Photo by Username Exists
We are returning
to ourselves.
Photo by Victor Bezrukov
Humans
using a certain medium
to connect to each other.
Photo by VinothChandar
And the easiest way to connect is NOT by talking like a management zombie
Photo by ricky_photographe
But
by talking like a human.
Photo by Nina Matthews Photography
So.
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Keep up the
corporate bullshit?
Or will you start today to humanize your content?
Photo by Marco Gomes
