IKEA MARKETING

MARKETING

The action or business of promoting and selling products or services, including market research and advertising...

STRENGTHS

• Great value for money
• Stylish, unusual, iconic products
• Complete range for entire lifetime
• Shopping experience is unique
• Strong brand image

WEAKNESSES

• Not many locations
• Perceived as cheap
• Self assembly and self service
• Longevity of products

OPPORTUNITIES

• PS range and innovation
• Quirky brand image
• IKEA.com and catalogue
• Sustainability and ethical image
• Flexibility of products

THREATS

• On-line retailers
• Supermarkets
• Furniture stores
• Ethical working
• Fuel prices