IMM: Cuba
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
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Photo by Steve Johnson
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Photo by Ed Yourdon
QUICK INFO
- Under communist rule
- Catholic?
- Dominoes & Baseball = ❤️
- Disposable income = 584 pesos ($25)
- Capital: Havana
- Located in the Caribbean
Photo by puntxote
THE PRODUCT
- Targeted at families
- 1,880 pesos
- Sold in Santa Clara, Villa Clara
- Print & Radio ads + Contests
- “Keeping you safe”
- In Spanish and Haitian Creole
- Jose Rubiera
Photo by @Doug88888
