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Improving AX

Published on Nov 18, 2015

Here are details about the talk I like to give about improving author experience on the website. More information on my talks at: http://melissaegg.com/speaking/

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PRESENTATION OUTLINE

1.

Improving AX

Get authors closer to a unicorn & rainbow experience
Photo by Woody Thrower
2.

Content authors are key
in the quest
for great content
and UX.

Photo by Pink Sherbet Photography
3.

Improving AX

  • Leads to better content and UX
  • Saves time & money
  • Retains high-quality content authors (leading back to #2)
  • Increases everyone's happiness
4.

Details You Need:

  • AX = author experience
  • Content creators are counted as content authors (terminology varies)
  • Lecture-style presentation with questions, comments, and dicussion welcomed throughout.
5.

"Authors" include:

  • Writers
  • Photographers
  • Videographers
  • Graphic/interactive designers
  • Other people who somehow ended up in charge of part of a website
Photo by Great Beyond
6.

In this session, learn:

  • Pet-peeves of the various types of content authors
  • Small management moves to engender goodwill
  • The one key action to take that always helps the manager-author relationship
  • The process to improve AX each project and head toward rainbows, unicorns, & happiness all around
7.

by Melissa Eggleston

Content Strategist, Multimedia Expert with UX Focus www.melissaegg.com
Photo by Vicente Alfonso

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