In recent years upsurge of interest in production and consumption of ARTISA

The Resurgence of gin

• Gin has become the spirit of choice for a number of demographics.  
• 5 to 15% (distilleries opened)
• So...

It's gin jim, but not as we know it

• Why is it not? The variety of /flavour. The distinction of the flavour
• The locality of producers
• Organic

Using the BizCanvas, we identified:
§ Our customer segments -
§ The value proposition that we will offer to those customers
§ What our relationship with our customers will be (our values)
§ The channels through which these relationships will be developed/conducted.

We also used the BMC to identify the activities our enterprise will engage in, the resources and key partners we will need to engage with to do so.

our cost structure and revenue streams were also identified

Untitled Slide