MARSHALL FIELD

BIOGRAPHY

• Born: August 18, 1834
• Moved to Chicago, IL in 1856
• Bought a share of Cooley, Farewell, & Co.
• Became senior partner with Potter Palmer
• Renamed company into Field, Leiter, & Co

BIOGRAPHY (CONT'D)

• Finally launches Marshall Field & Co.
• Died: January 16, 1906

FAMOUS QUOTES COINED BY FIELD

• "Give the lady what she wants"
• "The customer is always right"

QUOTE ABOUT FIELD

• "If Marshall Field had anything to sell it,
• If a customer came in;
• If a customer didn't come in,
• He was not above going out and finding one."

SIGNIFICANCE

• He is a founder of ethnic department chains that still bear his name.
• Bought Leiter for $2,500,000 and changed the name to Marshall Field & Co.
• Field emphasized customer service, liberal credit, one-price system, & returns.
• University of Chicago and the Columbian Museum (Field museum of natural history

LASTING LEGACY

• Began as a humble clerk
• Became most recognized retail establishments in the world
• Boosted the female shoppers admirers
• Return-merchandise option was available
• Changed the way shoppers think