Infectious Disease Emergency Response
Published on Nov 20, 2015
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3 Criteria
1. Be first 2. Be right 3. Be credible
Recent public health emergencies like Katrina, Sandy, H1N1, Ebola, measles, even the tornado that hit Joplin, MO a few years ago bring these into perspective.
These three criteria are nearly impossible to achieve in a real public health emergency since the most up-to-date facts aren't always known, yet waiting until they are is seen as unacceptable.
These three criteria are nearly impossible to achieve in a real public health emergency since the most up-to-date facts aren't always known, yet waiting until they are is seen as unacceptable.
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Health Department Website Study
- Only 34% even provided info about H1N1 within 24 hours
- 14% of those sampled didn't have a website to access at all
- 16 provided info linked to CDC
- 9 provided info in a language other than English
In 2009, after the H1N1 epidemic hit, Ringel, Trentacost and Lurie examined the websites of state and local health departments 24-30 hours after the public health emergency was declared to assess whether information was provided, how easy it was to access and whether the available materials contained the critical pieces of information.
• 43 state department sites provided information geared towards individuals on how to protect themselves
• 36 state department sites provided information on where to seek treatment
• 30 state department sites included information for health care providers
• Only 16 state department sites linked to the information being provided by the CDC
• Nine state department sites had information in another language other than English on their homepage
• 43 state department sites provided information geared towards individuals on how to protect themselves
• 36 state department sites provided information on where to seek treatment
• 30 state department sites included information for health care providers
• Only 16 state department sites linked to the information being provided by the CDC
• Nine state department sites had information in another language other than English on their homepage
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PLAN.
- More timely, credible, LOCAL info
- Language variety
- Less volume of communications that include more accurate info
- More prioritized and organized info
- Create appropriate channels that embrace "top-down" approach
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Tactics
CDC calls, Info "hubs," FAQ documents, language variety, maintaining relationships
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DO.
- Small scale, easy to replicate = state by state roll out
- Create measurable aims
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STUDY.
- If a difference is made in the state(s) first tested in, proceed to another
- Use initial data to see if measurable aims have been met
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ACT.
- Success? Roll-out plan in another state, eventually reaching nationally
- Take costs into consideration
- Document key learnings
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