Innovation Next

TARGET AUDIENCE

Key Principals for Reaching Our Audience

• Accessible via smartphone or PC
• Incorporate beliefs and values
• Be inclusive

Add a photo/visual here of prototype 2

Our Users' Insights to "Personal Assistant"

• People immediately understand keyword-enabled search (Like Google!)
• Access to curated articles was a +
• Creating a profile seems important - people want personalization and relevancy
• People liked having a "pocket" or a place to hold content for future reference
• Very useful and needed!

Add a photo/visual here of prototype 2

Our Users' Insights to Script Prototype

• "Whoa. This is really cool!" People liked having a "pocket" or a "bookmark" to hold content for future reference
• Creating a profile seems important - people want personalization and relevancy
• Very useful and needed!
• People liked having a "pocket" or a "bookmark" to hold content for future reference
• Would be willing to share the tool on social media.

Our Insights. What's Resonating? What's Not?

• People want, need a tool that can give them access to relevant, personalized info that's trustworthy.
• Very useful and needed!
• The concept seems sticky - it's a familiar habit (Googling information) that presents better, more trustworthy results