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Instagram: Content Creation

Instagram: Content Creation

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PRESENTATION OUTLINE

1.

INSTAGRAM:

CREATING CONTENT
Photo by Julien Haler
2.

WHO AM I?

3.

@KateEvansSocial

  • CEO @YourSoclStatus (Your Social Status)
  • Contracted With 3M & Aveda
  • From Dayton, OH
  • Love Traveling, Training & Talking
  • Social Media Is An Extension Of My Personality
4.

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Photo by Rachid Lamzah
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Photo by Food Thinkers
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Photo by Jack Zalium
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Photo by WarzauWynn
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What is

Visual social media marketing?
Photo by Luz Adriana Villa A.
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Visual social media marketing is the use of video, images and other visual content to convey your message

Photo by dayglowill
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Visual social media marketing is the use of video, images and other visual content to convey your message

Photo by Swamibu
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Show new arrivals

real photos | unedited | unplanned
Photo by ]babi]
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nifty & fascinating stats

  • Brain Can Process Images In 13 Milliseconds
  • 93% Of Communication Is Nonverbal
  • Millennials Attention Span
  • Pictures Are Tools To Elicit Certain Emotions
  • Graphics Increase Comprehension & Recollection
Photo by el patojo
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Instagram

Mobile Photo Sharing (filter optional)
Photo by drubuntu
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what

Photo by Leo Reynolds
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Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever.

16.

Click to Edit

Photo by StayRAW
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why use instagram

  • Cultivate A Following
  • Tell Your Story
  • Show Personality/Fun
  • Inspire Potential Customers
  • Network & Exposure
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who

Photo by AhmadHammoud
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who is using instagram

  • Nike - Over 4 Million Followers
  • Starbucks - Over 2 Million Followers
  • Forever 21 - Over 3 Million Followers
  • National Geographic - Over 4 Million Followers
  • MTV - Over 2 Million Followers
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where

Photo by luluv1
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where to use instagram

  • Website
  • Facebook
  • Share to Facebook & Twitter
  • Signage
  • Signatures
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Photo by carnagenyc
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when to use instagram

  • Behind The Scenes
  • Trade Shows/Conferences
  • Company Outings/Parties
  • Events With Customers
  • Showcase Something New/Unique
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how

Photo by Leo Reynolds
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how to use instagram

  • Mobile App
  • Use Filters
  • Use Hashtags
  • "Raw" Photos
  • Connect With Facebook & Twitter
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Best Practices

for instagram
Photo by striatic
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What To Do

  • Hashtags
  • "Raw" Footage
  • Videos
  • Share to Facebook & Twitter
  • Utilize Website
  • Be Creative
  • Use Apps
  • Follow Others - Comment, Like, Share
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Content Creation

Photo by katerha
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CREATING CONTENT

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KNOW YOUR GOALS

Photo by Jamiesrabbits
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KNOW YOUR AUDIENCE

Photo by open hardware summit
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DEFINE YOUR MESSAGE

Photo by miuenski
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USE THE LANGUAGE

Photo by Théo La Photo
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Reviewing

instagram: Creating Content
Photo by @Doug88888
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For Business

  • Instagram Is For B2C & B2B
  • SEO Benefits
  • Strategy Involved
  • Top Of Mind
  • Interesting, Progressive, & Trustworthy
  • 4 Steps of Content Creation
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GOOD TO KNOW

Photo by qisur
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INSTAGRAM TOOLS

  • FLIPAGRAM
  • REPOST
  • PIC STITCH
  • LIKE2BUY
  • SCHEDUGRAM (PAID)
  • ICONOSQUARE
  • TAKEOFF (FREE)
  • INSTAGRAM FOR BUSINESS

Kate Evans

Haiku Deck Pro User