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Intelligent Inbound is Community-Centric

Published on Dec 11, 2015

This is Intelligent Inbound - a community-centric marketing strategy that builds a launchpad for the tactical support of all your satellite marketing efforts, to keep them in a healthy orbit.

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PRESENTATION OUTLINE

1.

Intelligent Inbound

Community-centric content marketing strategy
Photo by kevin dooley
2.

Community-centric?

What does it mean to be
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3.

it starts

by asking the right questions.
Photo by MissMessie
4.

Accomplish?

what should Any content
Photo by dee-arts
5.

Be careful

where you choose to focus
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6.

Intelligent Inbound

is community-centric
Photo by Wi2_Photography
7.

Intelligent Inbound

Uses Tested Tools to provide insight and analysis
Photo by Wi2_Photography
8.

Intelligent Inbound

Ensures Content Success through community value
Photo by Wi2_Photography
9.

Intelligent Inbound

Determines community value through data analysis
Photo by Wi2_Photography
10.

Use this maxim

to prepare for content success
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11.

Ask Not

What your content can do for you
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12.

But what you

Through your content
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13.

Your Community

can do for
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14.

know your Communities

to build successful content streams
Photo by VaibhavBhosale (VB)
15.

useful

a good content stream is
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16.

timely

a good content stream is
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17.

relevant

a good content stream is
Photo by Tim Geers
18.

it delivers

more than it asks for
Photo by Brandon Christopher Warren
19.

by solving problems

it builds affinity with community
Photo by Pulpolux !!!
20.

clearly identifies

value for the community
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21.

conveniently available

across channels and over time
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22.

it provides data

about its own usefulness over time
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23.

it contains pathways

to increased engagement
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24.

To drive attention

the content must make sense in context
Photo by Koen Cobbaert
25.

to drive action

the content must solve community problems
Photo by j-dub1980(THANK YOU FOR 100k+ Views)
26.

Intelligent Inbound

is community-centric
Photo by kevin dooley

Douglas Lee Miller

about.me/douglasleemiller