PRESENTATION OUTLINE
INTERCULTURAL COMMUNICATION
QUALITIES& CHARACTERISTICS WHICH MAKE A PERSON OR THING DEFINABLE/ RECOGNISABLE
MAINTENANCE OF STATUS QUO, TRADITION, SAMENESS
IDEAS ARE NOT ABSOLUTE ACROSS ALL CULTURES
FAILURE TO RECOGNISE CULTURAL DIVERSITY & IDEAS AS SOCIAL CONSTRUCTS
MAP REFLECTS STEREOTYPES OF AMERICANS AND IDEA OF ETHNOCENTRISM