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Internal Influences on Consumer Behavior

Published on Jan 19, 2018

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PRESENTATION OUTLINE

1.

Internal Influences on Consumer Behavior

Section 2
Photo by Brandon Kawamura
2.

Perception

Chapter 3
Photo by TheNickster
3.

Sensation

  • context effects
  • hedonic consumption
Photo by TheNickster
4.

Concept of the Day

  • Phenomenal absolutism All others perceive the situation as you do
Photo by Paul Skorupskas
5.

Reflections on Sensory Marketing

Photo by kevin dooley
6.

Exposure

Photo by spacepleb
7.

Sub-liminal

8.

Attention

9.

Interpretation

Photo by Jose Luis Mieza Photography
10.

Perceptual Positioning

Photo by miuenski
11.

Perceptual Map

Photo by michaelvit

Dr. C L Costley

http://ccostley.wixsite.com/academic-gypsy/about