International food

Table of contents

• Introduction : reasons
• Aim and objectives
• Research Methods
• Results and findings
• Literature review
• Conclusion

Introduction

• Project : To investigate the feasibility of a pop-up International food shop at IT Sligo Pop-up shop, reasons : - The meals follow the to-go principle - To offer a more cost-effective alternative (between €3-4)

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• Effective market research is necessary The main target group : international students A survey with suitable questions
• The main target group : international students A survey with suitable questions
• A survey with suitable questions

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• A pop-up shop is realizable in the IT Sligo after identifying: what the customer is willing to pay and above all what products

AIM

• International range of food
• A wide range of options of international food
• A multicultural gastronomical meeting

Objectives

• Products
• Prices
• Food that international students miss
• Best location

Research Methodology

• Primary Research : Questionnarie
• Aim : gain in-depth knowledge and information about healthy nutrition, disposable income for lunch
• Question: Is there a need for multicultural food?

Types of Questions

• Mainly Closed- Ended questions (Yes/No)
• Closed-ended Rating Scale Question (Scale from (1) to (4))
• Simple Closed-ended Question (three or four answer possibilities)
• Open-ended Question

Sampling

• Clearly definition of the target population
• Use of Non-Probability Convenience Sampling
• Target group: International and Irish students

Findings

• Both, Irish and International students are interested in buying groceries at the IT Sligo
• Disposable income they are provided is much smaller
• “Price” is the key factor when deciding what to eat
• the canteen prices: too expensive from a student’s point of view

Findings

• most of the students are not satisfied with the choice and variety of products offered in the canteen
• lack of vegetables, fish and fruits in the canteen
• the number of interested students at the IT is rapidly growing
• willing to try something new and special

RECOMMENDATIONS

• Good Start: Providing food from Germany, France, Italy and Spain
• After: variety might be extended to other countries
• Price: around €4-6 meets the objectives of the pop-up shop owner and the students
• Eating in: install tables and seats for lunch in the pop-up shop

LITERATURE REVIEW

• 12 tips to open and run a pop-up shop
• 6 benefits of pop-up shops

12 tips to open and run a pop-up shop

• start early
• 6 benefits of pop-up shops
• shop for a location
• think outside the box
• avoid the temporary feel, use ''temporary'' to the advantage
• be a nomad
• create an experience
• use social media
• educate and train
• get paid and follow up

6 benefits of pop-up shops

• affoirdability
• short-term commitment
• generate buzz
• encourage spontaneous purchases
• brand extension

CONCLUSION

• Real chance to be a success
• Better price should be around €4-6
• Foreign cultural food seems attractive
• Create an event to promote the pop up shop