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By 1996, Everest had become a tourist hotspot. If the expensive price of joining a guided expedition could be met, most anyone with basic climbing experience could attempt the world’s tallest mountain. Many professional climbers frowned upon the commercialization of Everest including climbing legend Sir Edmund Hillary. Author Jon Krakauer joined the 1996 Everest Expedition led by Rob hall’s Adventure Consultants after the magazine he worked for, Outside, decided to do a piece on the commercialization of the mountain. A longtime dream of Krakauer's, the possibility of climbing Everest came as an eagerly welcomed opportunity.