PRESENTATION OUTLINE
Is a Pretzelmaker Franchise Right for Your Location?
When you consider the fact that a franchisor like Pretzelmaker has been around for years, remains a passionate member of the Global Franchise Group, and has spent decades cultivating brand awareness among an increasingly eclectic customer base, you begin to realize how the cards are stacked in your favor from the outset.
Specifically, Pretzelmaker franchisees work with area developers who have scoped out the territories promising the hottest growth opportunities and accelerated sales franchising opportunities from coast to coast. However, there are still questions you can, and should, be asking.
Topics of Discussion
- Picking the Right Franchise Location
- What’s Motivating Your Customers?
- Consider Surveys and Local SEO
- Take the Time to Understand Local Customers
1. The expression “in the right place at the right time” is apt when it comes to business in general and fast-food franchising in particular. Today, customers are spoiled for choice, and it isn’t uncommon to spot three or more fast food restaurants in the same outdoor mall or oasis.
2. You definitely need to distinguish yourself from the competition to gain a foothold with customers, but you also need to thoroughly understand your customers and what’s driving their buying decisions. Are most of your customers coming to your location by foot, by public transportation, by car, or simply by happenstance as they meander around an indoor mall? These are crucial questions to answer because they give you insight into your average customer and allow you to refine your target audience. This, in turn, will allow you to make more informed marketing decisions and streamline your outreach. What happens, though, when you feel you don’t have enough information to begin with?
3. A lot of customers are coming to fast food restaurants these days though local SEO, and efforts search engines like Google are making to triangulate customers’ current locations are helping local businesses. You need to make sure that your franchise location is listed and searchable so that you can get these potential customers through your doors. There are a few steps you can take to make that happen, such as making sure that your franchise location appears in local search results by being consistent with your name, address, and phone number (a.k.a. NAP) across your website, content marketing, and other marketing materials.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
